Beyond the multimillion-dollar campaign lies the hope for company expansion. Burwick estimated that only one-quarter of men who have weight problems actively seek to lose weight. That means plenty aren’t spending money on weight loss products and programs, at least not yet. Aside from the attention paid by Madison Avenue, some men said they’re learning they need more than just a plan; they need people to hold them accountable and to relate to their struggles. Lloyd Dinwiddie, an entertainment correspondent who goes by the name Gyant , said men don’t often talk about their diets with other men, something he pure garcinia cambogia said he wishes would change. Though his nickname comes from his 6-foot-8-inch frame, Dinwiddie said not everyone appreciates his desire to slim down, and after years of diets, he’s trying new techniques.
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